As Director of Marketing, Kimberlee leads the overall brand strategy and development of major marketing initiatives for the firm. She works in close collaboration with the CCI leadership team along with members of the sales group to devise, execute and manage marketing plans that not only effectively position the company for success but also foster new business relationships. Her key areas of expertise encompass the broad spectrum of digital marketing including: display, social media, PPC, SEO, video, content and email marketing. She is skilled at compiling, analyzing and interpreting data into digestible and actionable insights.
Prior to joining CCI Consulting, Kimberlee provided insightful guidance and optimization for digital marketing plans in her role as Reporting Analyst/Team Lead at MayoSeitz Media, a full-service media agency in Philadelphia. Kimberlee’s experience includes collecting and analyzing complex data from a variety of marketing and analytics platforms and translating it into simple and actionable insights to help drive performance for clients’ campaigns. She is well versed in the ever-evolving digital marketing landscape and understands the importance of data and the impact it can have in helping companies make better decisions and increasing revenue. Previous experience also includes operating her own social media and digital marketing consulting company as well as five years as Associate Editor with Manor House Publishing Co., Inc.
Kimberlee is recognized for her passion about digital marketing and leveraging web analytics and other ad tracking tools to drive, improve and achieve digital marketing campaigns. Known for her interpersonal skills, ability to manage multiple deadlines, and strategic thinking skills, Kimberlee enjoys finding creative solutions that promote growth and success for businesses.
Kimberlee graduated Cum Laude from Bloomsburg University with a Bachelor’s Degree in Mass Communications.